Get Social

Case Study: How Madison Avenue Couture Manages Sell & Consign Operations on Shopify

Our expertise. Your experts.


Minion partnered with Madison Avenue Couture to develop a custom Shopify application powering their luxury sell and consignment workflows. From intake forms to automated seller communications and internal tracking tools, the result is a streamlined system that delivers a white-glove experience at every stage — all backed by operational efficiency and brand consistency.


See what else we can do for you
No two businesses are the same — and neither are our solutions. Whether you're migrating to Shopify, redesigning your store, or building something entirely custom, our team is ready to deliver. We offer tailored migration plans, full-scale redesigns, and hands-on support to make your move seamless. Whatever you need, we have the expertise to get you there.

Madison Avenue Couture is one of the world’s leading resellers of luxury handbags and accessories, specializing in brands like Hermès, Chanel, and Louis Vuitton. With a high-volume consignment and sell-to-us program, they needed more than just a beautiful storefront—they needed a custom operational layer that could manage submissions, client communication, and back-office tracking within Shopify.

The Challenge

Luxury resale involves more than just product listings. Madison Avenue Couture needed a custom Shopify application that could:

  • Manage high-value item submissions with precision and transparency
  • Track client interactions from initial inquiry to item listing and payment
  • Streamline internal workflows for accepting and publishing consigned items
  • Deliver branded, automated email communications across multiple touchpoints

The default Shopify experience couldn’t support this level of operational complexity—especially for a luxury business built on reputation and trust.

Our Solution

Minion developed a custom Shopify application tailored specifically to Madison Avenue Couture’s consignment and direct-sell model. The app introduced new workflows and visibility across teams, allowing them to manage seller communications, track item submissions, and automate key stages of the process—all from within a unified admin interface.

Core Modules

  • Dashboard: A performance-focused control panel with access to submissions, client activity, and operational KPIs.
  • Submissions System: The backbone of the consignment workflow—tracking incoming items, internal status, and client messaging.
  • Email Notifications: Automated emails for every stage of the submission process, including item received, item live, and ACH payment form completion. Fully customizable templates with luxury brand tone and style.
  • Form Management: Custom form builder with submission tracking, analytics, and long-term data retention for compliance and reporting.

The Results

  • Faster processing of sell and consign submissions
  • Automated client updates that reduce manual outreach
  • Improved operational visibility across internal teams
  • More polished, on-brand communication from submission to payout

Technologies Used

  • Custom Shopify App Framework
  • Email Notification Engine
  • ACH Form Processing Integration
  • Custom Form Builder & Analytics

Why This Matters

Luxury resale isn’t about speed—it’s about service, trust, and experience. With our custom app, Madison Avenue Couture can offer sellers the same white-glove service they deliver to buyers—backed by automation, data tracking, and branded communication every step of the way.

Minion delivers operational tools that reflect the value of the brands our clients represent. In this case, we built the technology to match the experience of Madison Avenue Couture.

With thousands of Shopify experts out there, finding the right fit for your store can be overwhelming. Your Shopify store deserves more than just an expert—it deserves a team that’s dedicated to helping it thrive and grow every step of the way.

Purpose-built operational tools are essential for brands that rely on service, trust, and precision — and that’s where Minion comes in.

For Madison Avenue Couture, we developed a custom Shopify application that transforms the way luxury consignment is managed. From intake forms and submission tracking to automated seller communication and branded email workflows, we built a system designed to reflect the high standards of the brand itself. Minion handles the strategy, development, and ongoing support — so our clients can focus on delivering an exceptional experience to every buyer and seller.

Let's get to work.

Get in touch and we'll help you grow.

Fill out my online form.

By submitting this form, you consent to receive marketing communications from Minion via phone, email, or other contact methods provided. You understand that you may opt out of these communications at any time by following the unsubscribe instructions in our emails or by contacting us directly. Your information will be handled in accordance with our Privacy Policy.

800+ Clients

We work hard to make the complicated simple. Providing our clients with the tools they need to grow their business.

“ Working with Minion for the Gravity Blankets website redesign was a great experience overall. From day 1, they understood our pain points with our current site and what we wanted to achieve with our new site. They used this input and their expertise to build a design that achieved these from Day 1. We barely had any edits on the design as result. Throughout the process, the team was very quick to implement the content and any tweaks we had along the way. Their system for flagging these tasks also kept things very organized. We would get updates as items were completed so it saved us from reaching out for status updates. ”

Gravity Blankets

“ Minion was a pleasure to work with throughout our website building process. We had a clear vision going into this project and Minion's deliverable exceeded our expectations. The team at Minion were diligent in processing our requests and very helpful throughout the entire process. They were able to build us a visually engaging site that delivers a great user experience. Minion's communication throughout it all was reliable and consistent. They answered any questions or concerns we had, were able to talk us through any issues, and recommended add-on apps to enhance our user experience. Overall, I would recommend Minion to anyone who is looking for a custom site. ”

Sporting KC

“ The team at Minion were fantastic and really efficient at realising our designs. It was a complex site with 20 years of features and nuances that were being migrated to new platform and design, and Minion handled the build like seasoned experts. The build was faithful to the design and brand quality, fixes and updates were made quickly and even through a pandemic, they were responsive to our questions and actions. We'll be happily working with them again in the future. ”

Elusionist

“ Minion has been a good partner throughout a lengthy multi-site project! They know their stuff, and have taken the time to get to know our stuff (Triple Eight Helmets, Pads, and Protective Gear worn by everyone from the world's best skateboarders like Tony Hawk - to kids just starting out in the cul-de-sac). We started with a long list of objectives and requirements, and we've been able to work together creatively and collaboratively through all phases of the project, from the design of the theme to the function of each aspect of the Shopify store, and even the development of a couple of custom apps. If you are looking for a good team to build your Shopify Store - I recommend Minion. ”

Triple 8