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Case Study: Smart Routing & Subscription Commerce for a Growing DTC Wine Brand, Galiano

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Minion partnered with Galiano Wine to build a fully integrated Shopify solution that connects with Copper Peak Logistics for smart warehouse routing, enables custom wine club subscriptions, and syncs fulfillment data across brands like Le’Rosé. The result? A seamless DTC operation that scales with customer demand and delivers a premium experience from checkout to doorstep.


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Galiano Wine , an emerging premium wine brand, needed a scalable and automated solution to support its growing direct-to-consumer and club-based operations. With fulfillment centers in both California and Missouri through Copper Peak Logistics, the challenge was not only integrating the logistics infrastructure but doing so in a way that allowed for smart order routing and real-time fulfillment updates.

The Challenge

Galiano Wine wanted to offer more than just traditional ecommerce — they needed a fully integrated system that could support:

  • Custom wine club management with flexible subscriptions and bundles
  • Real-time inventory sync across bi-coastal warehouses
  • Smart routing logic to reduce fulfillment costs and delivery times
  • Shopify store linking with their sister brand Le'Rosé
  • Automated fulfillment workflows across brands and warehouses

Adding complexity, Le'Rosé — a canned wine cocktail under the Galiano umbrella — operates as a standalone brand in a completely different market. The two Shopify stores needed to remain distinct in branding and positioning, while sharing fulfillment infrastructure and syncing sales and inventory statuses automatically.

Our Solution

Minion designed a custom Shopify-based system for Galiano Wine that integrated with Copper Peak Logistics using smart routing logic to send orders to the optimal warehouse based on customer location and product availability. In parallel, we developed a flexible wine club builder that allows customers to build and subscribe to their own bundles — on their own schedule — unlocking perks and exclusive offers as they go.

Key Deliverables

  • Smart Fulfillment Routing: Real-time order logic determines the ideal warehouse (California or Missouri) for each shipment.
  • Custom Wine Club Builder: A user-friendly interface for bundling preferred wines with subscription options by quantity, frequency, and style.
  • Cross-Store Syncing: Automated syncing of sales, fulfillment statuses, and inventory between Galiano Wine and Le'Rosé Shopify stores.
  • Subscription Logic: Configurable subscription plans to maximize customer retention and revenue predictability.
  • Back-End Automation: Workflow automations that reduce manual fulfillment tasks and improve shipping efficiency.

The Results

  • Faster fulfillment through smart routing across warehouses
  • Lower shipping costs by routing regionally
  • Increased average order value through custom wine bundles
  • Stronger brand synergy across Galiano Wine and Le'Rosé operations
  • Full automation of warehouse communication and inventory sync

Technologies Used

  • Shopify Storefront & Admin APIs
  • Private App Integrations with Copper Peak Logistics
  • Custom Subscription & Bundle Logic
  • Shopify Store Linking & Cross-Domain Sync
  • Smart Routing Algorithms

Why This Matters

For DTC wine brands, success isn’t just about what you sell — it’s how you deliver it. By automating fulfillment and enabling smarter bundling and subscriptions, Minion helped Galiano Wine and Le'Rosé scale their operations while keeping the customer experience front and center.

We don’t just build integrations. We build commerce infrastructure that works across products, brands, and logistics — designed for long-term growth.

With thousands of Shopify experts out there, finding the right fit for your store can be overwhelming. Your Shopify store deserves more than just an expert—it deserves a team that’s dedicated to helping it thrive and grow every step of the way.

Smart, scalable fulfillment is essential for DTC brands — and that’s where Minion comes in.

For Galiano Wine, we built a Shopify solution that goes beyond standard ecommerce: integrating directly with Copper Peak Logistics for smart warehouse routing, enabling custom wine club subscriptions, and automating fulfillment across multiple brands and locations.

From syncing data between Shopify stores to building bundle tools and subscription logic tailored to wine buyers, Minion delivers the kind of technical depth and strategic execution that modern operations demand. We don’t just build features — we engineer infrastructure that fuels long-term growth.

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