Case Study: Smart Routing & Subscription Commerce for a
Growing DTC Wine Brand, Galiano
Our expertise. Your experts.
Minion partnered with Galiano Wine to build a fully integrated Shopify solution
that connects with Copper Peak Logistics for smart warehouse routing, enables
custom wine club subscriptions, and syncs fulfillment data across brands like
Le’Rosé. The result? A seamless DTC operation that scales with customer demand
and delivers a premium experience from checkout to doorstep.
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Galiano Wine , an emerging premium wine brand, needed a scalable and automated
solution to support its growing direct-to-consumer and club-based operations. With
fulfillment centers in both California and Missouri through Copper Peak
Logistics, the challenge was not only integrating the logistics
infrastructure but doing so in a way that allowed for smart order
routing and real-time fulfillment updates.
The Challenge
Galiano Wine wanted to offer more than just traditional ecommerce — they needed a
fully integrated system that could support:
Custom wine club management with flexible subscriptions and bundles
Real-time inventory sync across bi-coastal warehouses
Smart routing logic to reduce fulfillment costs and delivery times
Shopify store linking with their sister brand Le'Rosé
Automated fulfillment workflows across brands and warehouses
Adding complexity, Le'Rosé — a canned wine cocktail under the Galiano umbrella — operates as a
standalone brand in a completely different market. The two Shopify stores needed to
remain distinct in branding and positioning, while sharing fulfillment
infrastructure and syncing sales and inventory statuses automatically.
Our Solution
Minion designed a custom Shopify-based system for Galiano Wine that
integrated with Copper Peak Logistics using smart routing logic to send
orders to the optimal warehouse based on customer location and product availability.
In parallel, we developed a flexible wine club builder that allows
customers to build and subscribe to their own bundles — on their own schedule —
unlocking perks and exclusive offers as they go.
Key Deliverables
Smart Fulfillment Routing: Real-time order logic determines the
ideal warehouse (California or Missouri) for each shipment.
Custom Wine Club Builder: A user-friendly interface for bundling
preferred wines with subscription options by quantity, frequency, and style.
Cross-Store Syncing: Automated syncing of sales, fulfillment
statuses, and inventory between Galiano Wine and Le'Rosé Shopify stores.
Subscription Logic: Configurable subscription plans to maximize
customer retention and revenue predictability.
Back-End Automation: Workflow automations that reduce manual
fulfillment tasks and improve shipping efficiency.
The Results
Faster fulfillment through smart routing across warehouses
Lower shipping costs by routing regionally
Increased average order value through custom wine bundles
Stronger brand synergy across Galiano Wine and Le'Rosé operations
Full automation of warehouse communication and inventory sync
Technologies Used
Shopify Storefront & Admin APIs
Private App Integrations with Copper Peak Logistics
Custom Subscription & Bundle Logic
Shopify Store Linking & Cross-Domain Sync
Smart Routing Algorithms
Why This Matters
For DTC wine brands, success isn’t just about what you sell — it’s how you deliver
it. By automating fulfillment and enabling smarter bundling and subscriptions,
Minion helped Galiano Wine and Le'Rosé scale their operations while keeping the
customer experience front and center.
We don’t just build integrations. We build commerce infrastructure that works across
products, brands, and logistics — designed for long-term growth.
With thousands of Shopify experts out there, finding the
right fit for your store can be overwhelming. Your Shopify store deserves more
than just an expert—it deserves a team that’s dedicated to helping it thrive and
grow every step of the way.
Smart, scalable fulfillment is essential for DTC brands — and that’s where Minion
comes in.
For Galiano Wine, we built a Shopify solution that goes beyond standard
ecommerce: integrating directly with Copper Peak Logistics for smart warehouse
routing, enabling custom wine club subscriptions, and automating fulfillment
across multiple brands and locations.
From syncing data between Shopify stores to building bundle tools and
subscription logic tailored to wine buyers, Minion delivers the kind of
technical depth and strategic execution that modern operations demand. We don’t
just build features — we engineer infrastructure that fuels long-term growth.
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