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Award-winning engineering for better business.

Shopify and Shopify Plus at our core. Custom solutions, systems integrations, and platforms built around your business.
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Growth in Action: The Shopify Playbook
Minion Shopify Plus design team collaborating in the studio
Since 2013

We are trusted Shopify
& Shopify Plus experts working
from New York for clients worldwide.

Shopify & Custom Engineering

We bring Shopify expertise and custom engineering together to build storefronts, connect systems, and develop platforms around the way your business works.

What we do
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Shawn Mendes Logo
Galiano Wine Logo
Brochu Walker Logo
Sea NY Logo
Sarah Elise Jewelry Logo
Reebok Logo
Aqua Dell' Elba Logo
NFL Logo
Shawn Mendes Logo
Galiano Wine Logo
Brochu Walker Logo
Sea NY Logo
Sarah Elise Jewelry Logo
Reebok Logo
Aqua Dell' Elba Logo

SA Company

Shopify Plus

Madison Avenue Couture

Case Study Shopify Plus

Sea NY

Shopify Plus

Ivy City Co.

Shopify Plus

ShopSTR

Case Study Shopify Application

Gravity Blanket

Shopify Plus

Le'Rosé

Shopify
Next
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From strategy to scale.

Shopify remains at the center of our work, supported by strategy, design, systems integrations, and custom engineering for the wider business.

Our Capabilities & Services
Strategy

Clear roadmaps for commerce and connected systems

Translate business objectives, customer needs, and operational requirements into a roadmap for Shopify, integrations, and custom development.

We pair quantitative analysis with stakeholder discovery to outline the clearest path to revenue impact.

  • Experience audits that surface friction across the customer journey
  • Vision workshops to align teams on goals, KPIs, and investment horizons
  • Testing programs designed to validate ideas before they scale
Creative

Story-driven UX and content systems

Shape on-brand experiences that capture attention and guide shoppers from discovery to purchase.

Our designers, writers, and strategists create connected narratives across every touchpoint.

  • UX research that informs navigation, architecture, and feature sets
  • Content frameworks tailored for product storytelling and education
  • Interactive prototypes to pressure-test design decisions with real users
Technology

Shopify & custom systems engineering

Build Shopify solutions, connect business systems, and develop custom applications and platforms.

From Shopify storefronts to custom platforms, we design the architecture and connections behind your business.

  • Architecture for Shopify, custom applications, and business workflows
  • Composable integrations spanning ERP, OMS, loyalty, and fulfillment partners
  • QA automation and launch readiness checklists for confident releases
Marketing

Lifecycle programs that earn loyalty

Activate owned channels with personalization, segmentation, and analytics that lift customer lifetime value.

We partner with your team to orchestrate thoughtful moments from first touch to repeat purchase.

  • Retention roadmaps spanning email, SMS, loyalty, and subscription mechanics
  • Creative testing frameworks to evolve messaging and offers continuously
  • Revenue reporting that ties channel performance back to growth targets
Scale

Ongoing support for commerce and connected systems

Extend your team with Shopify experts who iterate weekly, monitor health, and unlock new opportunity.

Our ongoing partnerships keep your storefront, integrations, and custom applications evolving together.

  • Backlog management and sprint planning aligned to emerging priorities
  • Performance diagnostics that highlight UX, speed, and conversion wins
  • Dedicated support for launches, campaigns, and seasonal demand spikes
Who We Are

We craft high-performing commerce for ambitious brands.

Shopify is our primary platform. Our strategists, designers, and engineers build on that foundation with custom applications, systems integrations, and purpose-built platforms for requirements beyond a storefront.

15+ Years

Creating digital storefronts that scale with your business and your customers.

Full-Funnel Support

From Shopify strategy and UX to custom applications, connected systems, and ongoing optimization.

Partner Mindset

Embedded teams that collaborate with you daily to unlock new revenue opportunities.

Read Our Case Studies
Portrait of a Minion client partner

800+ Clients

We work hard to make the complicated simple. Providing our clients with the tools they need to grow their business.

“ Working with Minion for the Gravity Blankets website redesign was a great experience overall. From day 1, they understood our pain points with our current site and what we wanted to achieve with our new site. They used this input and their expertise to build a design that achieved these from Day 1. We barely had any edits on the design as result. Throughout the process, the team was very quick to implement the content and any tweaks we had along the way. Their system for flagging these tasks also kept things very organized. We would get updates as items were completed so it saved us from reaching out for status updates. ”

Gravity Blankets leadership portrait
Gravity Blankets

“ Minion was a pleasure to work with throughout our website building process. We had a clear vision going into this project and Minion's deliverable exceeded our expectations. The team at Minion were diligent in processing our requests and very helpful throughout the entire process. They were able to build us a visually engaging site that delivers a great user experience. Minion's communication throughout it all was reliable and consistent. They answered any questions or concerns we had, were able to talk us through any issues, and recommended add-on apps to enhance our user experience. Overall, I would recommend Minion to anyone who is looking for a custom site. ”

Sporting KC ecommerce partner portrait
Sporting KC

“ The team at Minion were fantastic and really efficient at realising our designs. It was a complex site with 20 years of features and nuances that were being migrated to new platform and design, and Minion handled the build like seasoned experts. The build was faithful to the design and brand quality, fixes and updates were made quickly and even through a pandemic, they were responsive to our questions and actions. We'll be happily working with them again in the future. ”

Elusionist marketing lead portrait
Elusionist

“ Minion has been a good partner throughout a lengthy multi-site project! They know their stuff, and have taken the time to get to know our stuff (Triple Eight Helmets, Pads, and Protective Gear worn by everyone from the world's best skateboarders like Tony Hawk - to kids just starting out in the cul-de-sac). We started with a long list of objectives and requirements, and we've been able to work together creatively and collaboratively through all phases of the project, from the design of the theme to the function of each aspect of the Shopify store, and even the development of a couple of custom apps. If you are looking for a good team to build your Shopify Store - I recommend Minion. ”

Triple Eight leadership portrait
Triple 8

Latest Insights

Frameworks written by Minion strategists, designers, and engineers who build on Shopify Plus every day.

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