Get Social

Case Study: Driving Digital Transformation: How Minion Rebuilt Ohio Peterbilt’s Online Experience with Shopify

Our expertise. Your experts.


Minion partnered with Ohio Peterbilt to transform their outdated website into a modern Shopify experience that supports truck inventory, parts sales, and service bookings. With predictive Algolia search, advanced filtering, branded emails, and a multi-location store locator, the result is a robust digital platform built to match the strength of the Peterbilt brand.


See what else we can do for you
No two businesses are the same — and neither are our solutions. Whether you're migrating to Shopify, redesigning your store, or building something entirely custom, our team is ready to deliver. We offer tailored migration plans, full-scale redesigns, and hands-on support to make your move seamless. Whatever you need, we have the expertise to get you there.

Ohio Peterbilt, a division of the nationally recognized Peterbilt trucking brand, approached Minion to completely overhaul their outdated website. Their goal was to build a modern digital experience that could serve multiple business functions — showcasing their heavy truck inventory, selling parts online, and supporting service customers across multiple dealership locations.

The Challenge

Ohio Peterbilt's existing site was outdated and lacked critical ecommerce and inventory functionality. There was no way to properly browse parts, search inventory efficiently, or manage online service workflows. Their digital presence didn’t reflect the reputation or scale of the Peterbilt brand, and they needed a partner who could deliver a solution as tough and capable as the trucks they sell.

The Solution

Minion delivered a full Shopify build tailored to the needs of Ohio Peterbilt’s inventory, parts, and service business. The result is a robust, branded experience that combines powerful technical tools with a polished user interface and conversion-friendly UX. Key features include:

  • Branded Email Templates: Custom-designed Shopify email notifications and promotional templates to support brand consistency and professionalism.
  • Algolia Search Integration: Predictive, high-speed search with support for Shopify metafields to improve findability of parts, trucks, and services.
  • Advanced Filters: Price, product type, and availability filters to help users refine part searches across hundreds of SKUs.
  • Optimized Add to Cart: UI enhancements to call out compare prices and simplify add-to-cart decisions.
  • Multi-Location Store Locator: Users can quickly find and get directions to Ohio Peterbilt’s various locations.
  • Out of Stock Button: Clearly styled "Out of Stock" labels to reduce user frustration and improve inventory transparency.

The Results

  • Improved conversion paths for both parts and services
  • Faster navigation and search performance through Algolia integration
  • Elevated customer experience across branded communications and storefront UX
  • Better product discovery through structured filtering and predictive search

Why This Matters

Ohio Peterbilt’s digital transformation supports the full lifecycle of their customer—from truck shopping to part ordering to service booking—all within one seamless Shopify experience. Minion helped modernize their brand’s digital footprint with the tools needed to convert, serve, and scale.

With thousands of Shopify experts out there, finding the right fit for your store can be overwhelming. Your Shopify store deserves more than just an expert—it deserves a team that’s dedicated to helping it thrive and grow every step of the way.

Digital infrastructure is critical for industries that balance complex inventory, parts, and customer service — and that’s where Minion comes in.

For Ohio Peterbilt, we rebuilt their outdated site into a modern Shopify experience designed for scale. From predictive search and advanced filtering to branded email communications and a multi-location store locator, we delivered a platform that reflects the strength of the Peterbilt brand. Minion provides the strategy, development, and ongoing support — so our clients can focus on serving customers and driving growth.

Let's get to work.

Get in touch and we'll help you grow.

Fill out my online form.

By submitting this form, you consent to receive marketing communications from Minion via phone, email, or other contact methods provided. You understand that you may opt out of these communications at any time by following the unsubscribe instructions in our emails or by contacting us directly. Your information will be handled in accordance with our Privacy Policy.

800+ Clients

We work hard to make the complicated simple. Providing our clients with the tools they need to grow their business.

“ Working with Minion for the Gravity Blankets website redesign was a great experience overall. From day 1, they understood our pain points with our current site and what we wanted to achieve with our new site. They used this input and their expertise to build a design that achieved these from Day 1. We barely had any edits on the design as result. Throughout the process, the team was very quick to implement the content and any tweaks we had along the way. Their system for flagging these tasks also kept things very organized. We would get updates as items were completed so it saved us from reaching out for status updates. ”

Gravity Blankets

“ Minion was a pleasure to work with throughout our website building process. We had a clear vision going into this project and Minion's deliverable exceeded our expectations. The team at Minion were diligent in processing our requests and very helpful throughout the entire process. They were able to build us a visually engaging site that delivers a great user experience. Minion's communication throughout it all was reliable and consistent. They answered any questions or concerns we had, were able to talk us through any issues, and recommended add-on apps to enhance our user experience. Overall, I would recommend Minion to anyone who is looking for a custom site. ”

Sporting KC

“ The team at Minion were fantastic and really efficient at realising our designs. It was a complex site with 20 years of features and nuances that were being migrated to new platform and design, and Minion handled the build like seasoned experts. The build was faithful to the design and brand quality, fixes and updates were made quickly and even through a pandemic, they were responsive to our questions and actions. We'll be happily working with them again in the future. ”

Elusionist

“ Minion has been a good partner throughout a lengthy multi-site project! They know their stuff, and have taken the time to get to know our stuff (Triple Eight Helmets, Pads, and Protective Gear worn by everyone from the world's best skateboarders like Tony Hawk - to kids just starting out in the cul-de-sac). We started with a long list of objectives and requirements, and we've been able to work together creatively and collaboratively through all phases of the project, from the design of the theme to the function of each aspect of the Shopify store, and even the development of a couple of custom apps. If you are looking for a good team to build your Shopify Store - I recommend Minion. ”

Triple 8