Triple Eight is a globally recognized brand in the world of action
sports, known for producing high-performance protective gear for skateboarding, BMX,
roller derby, and more. With endorsements from legends like Tony Hawk and a
portfolio of premium brands including 187 Killer Pads,
SISU, and Wipeout, Triple Eight needed a backend solution
as tough and flexible as the products they build.
The Challenge
As the company scaled both its direct-to-consumer and wholesale operations, managing
orders, inventory, and multi-brand logistics inside Shopify became increasingly
complex. They needed a custom platform that could:
- Handle both B2B and B2C workflows with precision and automation
- Manage multiple brands under one roof
- Support dealers with a robust portal and role-specific permissions
- Automate order processing, fulfillment, and reporting across
channels
The existing Shopify admin wasn't designed to support their operational
complexity, especially around dealer management, data synchronization, and
multi-location inventory.
Our Solution
Minion developed a powerful custom Shopify application tailored
specifically for Triple Eight’s multi-channel operation. The platform brings
together order management, inventory control, product oversight, dealer support, and
secure access into one cohesive tool — all within a seamless Shopify-native
experience.
Key Modules
- Dashboard: A centralized control panel with analytics, summaries,
and shortcuts to key workflows.
- Export/Import System: Flexible tools for order, inventory,
customer, and product data — with real-time sync, scheduling, and multi-brand
capabilities.
- Order Management: Supports B2B/B2C workflows, scheduled exports,
fulfillment tracking, and filtered exports by date or status.
- Inventory Management: Real-time stock tracking across locations
with bulk update support via CSV/Excel.
- Product Management: Import/export tools with full multi-brand
support across Triple Eight, 187 Killer Pads, SISU, and Wipeout.
- Customer Management: Segmentation, order history, and messaging
tools to enhance both wholesale and retail engagement.
- Multipass: Single sign-on across multiple storefronts with session
management and secure access controls.
- Accounts: Role-based user permissions, activity tracking, and
account-level security tools.
- Dealers: A dedicated dealer portal featuring special pricing, order
tools, and access management.
- Custom: Brand-specific workflows, third-party integrations, and
advanced reporting tailored to Triple Eight's operations.
The Results
- Streamlined multi-brand operations with centralized control and
visibility
- Faster order processing for both B2B and D2C sales channels
- Improved dealer relationships through better tooling and custom
portals
- Increased efficiency across inventory, fulfillment, and data
management
- More secure access with session control and role-based permissions
Technologies Used
- Shopify Admin & Storefront APIs
- Custom Shopify App Framework
- Multipass Authentication
- Role-Based Access Control (RBAC)
- Dealer Portal Architecture
- Data Sync & Automation Tools
Why This Matters
Brands like Triple Eight operate in high-performance environments — and their
ecommerce operations should reflect that. Minion delivered a custom Shopify
application that empowers their internal team, supports dealers, and scales with
their business across brands and regions.
From custom workflow automation to secure dealer access and smart data tools, we
built a platform that gives Triple Eight the control and flexibility to grow
confidently — with tech that’s just as rugged as the gear they make.