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Case Study: Building a Custom Shopify App for Triple Eight’s Multi-Brand Operations

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Minion partnered with Triple Eight to develop a custom Shopify application that powers their multi-brand operations across DTC and B2B channels. From advanced order exports and real-time inventory syncing to dealer portal access and secure multi-store authentication, the solution centralizes control while supporting brands like 187 Killer Pads, SISU, and Wipeout. The result? A high-performance backend that scales with the business and keeps operations as sharp as the gear they sell.


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Triple Eight is a globally recognized brand in the world of action sports, known for producing high-performance protective gear for skateboarding, BMX, roller derby, and more. With endorsements from legends like Tony Hawk and a portfolio of premium brands including 187 Killer Pads, SISU, and Wipeout, Triple Eight needed a backend solution as tough and flexible as the products they build.

The Challenge

As the company scaled both its direct-to-consumer and wholesale operations, managing orders, inventory, and multi-brand logistics inside Shopify became increasingly complex. They needed a custom platform that could:

  • Handle both B2B and B2C workflows with precision and automation
  • Manage multiple brands under one roof
  • Support dealers with a robust portal and role-specific permissions
  • Automate order processing, fulfillment, and reporting across channels

The existing Shopify admin wasn't designed to support their operational complexity, especially around dealer management, data synchronization, and multi-location inventory.

Our Solution

Minion developed a powerful custom Shopify application tailored specifically for Triple Eight’s multi-channel operation. The platform brings together order management, inventory control, product oversight, dealer support, and secure access into one cohesive tool — all within a seamless Shopify-native experience.

Key Modules

  • Dashboard: A centralized control panel with analytics, summaries, and shortcuts to key workflows.
  • Export/Import System: Flexible tools for order, inventory, customer, and product data — with real-time sync, scheduling, and multi-brand capabilities.
  • Order Management: Supports B2B/B2C workflows, scheduled exports, fulfillment tracking, and filtered exports by date or status.
  • Inventory Management: Real-time stock tracking across locations with bulk update support via CSV/Excel.
  • Product Management: Import/export tools with full multi-brand support across Triple Eight, 187 Killer Pads, SISU, and Wipeout.
  • Customer Management: Segmentation, order history, and messaging tools to enhance both wholesale and retail engagement.
  • Multipass: Single sign-on across multiple storefronts with session management and secure access controls.
  • Accounts: Role-based user permissions, activity tracking, and account-level security tools.
  • Dealers: A dedicated dealer portal featuring special pricing, order tools, and access management.
  • Custom: Brand-specific workflows, third-party integrations, and advanced reporting tailored to Triple Eight's operations.

The Results

  • Streamlined multi-brand operations with centralized control and visibility
  • Faster order processing for both B2B and D2C sales channels
  • Improved dealer relationships through better tooling and custom portals
  • Increased efficiency across inventory, fulfillment, and data management
  • More secure access with session control and role-based permissions

Technologies Used

  • Shopify Admin & Storefront APIs
  • Custom Shopify App Framework
  • Multipass Authentication
  • Role-Based Access Control (RBAC)
  • Dealer Portal Architecture
  • Data Sync & Automation Tools

Why This Matters

Brands like Triple Eight operate in high-performance environments — and their ecommerce operations should reflect that. Minion delivered a custom Shopify application that empowers their internal team, supports dealers, and scales with their business across brands and regions.

From custom workflow automation to secure dealer access and smart data tools, we built a platform that gives Triple Eight the control and flexibility to grow confidently — with tech that’s just as rugged as the gear they make.

With thousands of Shopify experts out there, finding the right fit for your store can be overwhelming. Your Shopify store deserves more than just an expert—it deserves a team that’s dedicated to helping it thrive and grow every step of the way.

Operational complexity is the reality for multi-brand, multi-channel commerce — and that’s where Minion comes in.

For Triple Eight, we built a custom Shopify application that goes far beyond the platform’s native capabilities. From advanced B2B order workflows and dealer portals to secure multi-store access and brand-level inventory control, the system was engineered to support a high-performance business from the inside out.

Whether it's managing multiple brands under one roof, empowering dealers with real-time tools, or automating exports and fulfillment, Minion delivers the technical depth and operational clarity that growing teams need. We don’t just build tools — we build the infrastructure behind the brand.

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Elusionist

“ Minion has been a good partner throughout a lengthy multi-site project! They know their stuff, and have taken the time to get to know our stuff (Triple Eight Helmets, Pads, and Protective Gear worn by everyone from the world's best skateboarders like Tony Hawk - to kids just starting out in the cul-de-sac). We started with a long list of objectives and requirements, and we've been able to work together creatively and collaboratively through all phases of the project, from the design of the theme to the function of each aspect of the Shopify store, and even the development of a couple of custom apps. If you are looking for a good team to build your Shopify Store - I recommend Minion. ”

Triple 8