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Minion partnered with WLLW to unwind a complex headless architecture and bring commerce, content, and marketing back under one roof. By consolidating Wagtail CMS and Shopify into a unified Shopify build, we gave their team the tools to launch faster, iterate freely, and focus on growth instead of technical firefighting.
WLLW is an editorial journal and design consultant that came to Minion with a complex setup — a headless architecture powered by Wagtail CMS on the front end and Shopify on the back end. While the approach was ambitious, it created more friction than flexibility. Managing product data, content, and commerce required deep technical intervention, slowing down both marketing execution and growth.
WLLW’s original platform was fragmented. The brand had invested in a headless Wagtail and Shopify stack in hopes of achieving flexibility and control, but the result was the opposite. Content management required developer intervention, integrations were brittle, and the overall experience was cumbersome to maintain.
The Wagtail environment created unnecessary technical complexity for a business that didn’t need it. Simple updates like product imagery, content blocks, or promotional layouts required code-level changes. WLLW needed a scalable and maintainable ecommerce foundation — without the overhead of managing a headless system built on multiple frameworks.
Minion led a full replatform and redesign, migrating WLLW away from its headless Wagtail setup to a unified Shopify experience. The focus was on performance, usability, and long-term scalability — enabling their team to manage products, content, and marketing directly within Shopify’s ecosystem.
Headless architecture can be powerful — but it’s not the right fit for everyone. For WLLW, it created unnecessary complexity and slowed down the pace of business. By migrating away from headless and back into Shopify’s fully managed ecosystem, Minion helped deliver what mattered most: a stable, scalable, easy-to-manage ecommerce foundation.
The result is a store that performs better, costs less to maintain, and gives WLLW the control they need to focus on growing their business — not managing their tech stack.
Ambitious headless builds can promise limitless control, but they often bury teams in maintenance. That’s the friction WLLW felt every time they needed to update a product launch, refresh content, or adjust merchandising.
By consolidating Wagtail and Shopify into a single Shopify experience, Minion cleared the noise. Product data, content, pricing, and international expansion now live in one place, empowering WLLW to adapt quickly without developer bottlenecks.
If your ecommerce operation feels more like an engineering project than a growth engine, let’s talk. Minion transforms complex architectures into scalable, manageable Shopify builds that put your team back in control.
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