Get Social

Commerce strategy that replaces guesswork with clear, actionable next steps.

Our expertise. Your experts.


Minion’s strategy team blends quantitative insight, qualitative discovery, and deep Shopify Plus knowledge to answer your toughest growth questions. We work shoulder to shoulder with founders, ecommerce leaders, and cross-functional teams to build confident roadmaps backed by data and customer empathy.


See how our services connect
Every engagement starts with understanding where you are and where you’re going. We dig into analytics, audience signals, operational realities, and the ambitions of your brand to surface the moves that matter most.
Growth programs guided

125+

Average lift unlocked

32%

within 6 months

Strategy engagements built for momentum

We bring clarity to complex decisions by pairing data analysis with decision-making frameworks that help teams align quickly and invest wisely.

Insight & Alignment

  • Commerce & Customer Research Stakeholder interviews, customer listening, and competitive analysis pinpoint friction in the journey and the white space waiting for your brand.
  • Vision & KPI Workshops We facilitate collaborative sessions that turn aspirations into measurable KPIs, investment themes, and north-star metrics.
  • Experience Audits & Opportunity Mapping Analytics deep dives uncover conversion drop-off, merchandising gaps, and operational friction to form a prioritized backlog.

Roadmaps & Activation

  • Prioritization & Roadmapping A structured framework ranks initiatives by effort, value, and confidence, ensuring cross-team alignment on what ships next.
  • Testing & Learning Programs Our strategists build experimentation plans so your team can validate hypotheses fast and scale what works.
  • Executive Enablement We equip leaders with dashboards, narratives, and board-ready storytelling to socialize the roadmap and secure buy-in.
Strategy in motion

Deliverables you can act on immediately.

From the first week, you receive tangible artifacts designed to empower your team to move faster. Everything we produce is collaborative, documented, and easy to socialize internally.

Decision-ready research

Visual journey maps, customer personas, and competitive matrices translate raw data into a story that motivates change.

Prioritized roadmap

A living plan organizes initiatives by quarter, highlights dependencies, and estimates effort so teams execute with confidence.

Measurement framework

Scorecards, dashboards, and KPI definitions ensure every launch ties back to the growth metrics leadership cares about.

Align your next Shopify roadmap.

Share the objectives you’re tackling and we'll outline the discovery, prioritization, and rollout plan to get you there.

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